Lisson Gallery, editorial 2025
Editorial spread for Lisson Gallery, published in select galleries.
Full book currently unavailable online, available upon request.
Editorial spread for Lisson Gallery, published in select galleries.
Full book currently unavailable online, available upon request.
GUCCI, 2025
It is unusual to be offered a voyeristic “X-ray” glimpse into a woman’s bag, a space usually off-limits, revealing not chaos, but curated luxury: Gucci sunglasses, a wallet, lipstick, and keys. Each branded item is instantly recognizable, even in spectral form, as is Gucci’s timeless appeal.
But there’s always more to a Gucci woman. She carries secrets — maybe a pair of handcuffs, a bra for a late-night rendezvous, or even a bag within a bag. She’s unpredictable, magnetic, and effortlessly chic.
Playing with visibility and restraint, the work uses mystery to make the viewer stop scrolling — catching a glimpse of something intimate we can’t help but stare at. It’s a metaphor for quality and taste that doesn’t demand attention or validation — it simply exists.
Art direction and graphic design; photoshop, lightroom, and illustrator
It is unusual to be offered a voyeristic “X-ray” glimpse into a woman’s bag, a space usually off-limits, revealing not chaos, but curated luxury: Gucci sunglasses, a wallet, lipstick, and keys. Each branded item is instantly recognizable, even in spectral form, as is Gucci’s timeless appeal.
But there’s always more to a Gucci woman. She carries secrets — maybe a pair of handcuffs, a bra for a late-night rendezvous, or even a bag within a bag. She’s unpredictable, magnetic, and effortlessly chic.
Playing with visibility and restraint, the work uses mystery to make the viewer stop scrolling — catching a glimpse of something intimate we can’t help but stare at. It’s a metaphor for quality and taste that doesn’t demand attention or validation — it simply exists.
Art direction and graphic design; photoshop, lightroom, and illustrator
INSOMNIAC BEACH, 2025
Insomniac Beach is a fictional summer pop-up experience born out of a visual and strategic experiment:
What if Insomniac reimagined its brand identity through the lens of an ibiza partygoer without the necessary trip abroad? Set against the backdrop of the Pacific Coast, Insomniac Beach merges rave culture with sun-drenched exclusivity.
This project explores what it means to build a brand world that’s just elusive enough to get people asking questions, crafted to feel both ephemeral and iconic—like a party you heard about once but never found again.
LOGO DESIGN:
The aim was for the viewer to recognize the logo subconsciously first, then realize its significance later. On the feed, it may initially read as a design texture, but over time becomes a repeating visual anchor—creating a symbolic thread through all content without overt branding.
Created with AI and photoshop
SOCIAL CONTENT DESIGN:
The campaign doesn't give away too much. Instead, it invites the viewer to explore more, fill in the blanks, seducing with texture, repetition, rhythm, and tone.
Posts alternate between surreal visuals, motion-heavy nightlife shots, and cryptic typographic slogans. A consistent red border system ties each asset together, acting like a digital wristband or rave flyer edge. Minimal copy and handwritten overlays let the imagery lead, creating a sense of intrigue and urgency. The grid as a whole reads more like a moodboard than a promo feed—intentionally curated to feel exclusive, experimental, and just out of reach.
Art direction, copy, and editorial design done by Grace Whitman using midjourney AI, photoshop, lightroom, and illustrator
Insomniac Beach is a fictional summer pop-up experience born out of a visual and strategic experiment:
What if Insomniac reimagined its brand identity through the lens of an ibiza partygoer without the necessary trip abroad? Set against the backdrop of the Pacific Coast, Insomniac Beach merges rave culture with sun-drenched exclusivity.
This project explores what it means to build a brand world that’s just elusive enough to get people asking questions, crafted to feel both ephemeral and iconic—like a party you heard about once but never found again.
LOGO DESIGN:
The aim was for the viewer to recognize the logo subconsciously first, then realize its significance later. On the feed, it may initially read as a design texture, but over time becomes a repeating visual anchor—creating a symbolic thread through all content without overt branding.
Created with AI and photoshop
SOCIAL CONTENT DESIGN:
The campaign doesn't give away too much. Instead, it invites the viewer to explore more, fill in the blanks, seducing with texture, repetition, rhythm, and tone.
Posts alternate between surreal visuals, motion-heavy nightlife shots, and cryptic typographic slogans. A consistent red border system ties each asset together, acting like a digital wristband or rave flyer edge. Minimal copy and handwritten overlays let the imagery lead, creating a sense of intrigue and urgency. The grid as a whole reads more like a moodboard than a promo feed—intentionally curated to feel exclusive, experimental, and just out of reach.
Art direction, copy, and editorial design done by Grace Whitman using midjourney AI, photoshop, lightroom, and illustrator
john, 2025
album cover design for emerging artist john miranda
the self-titled album explores john’s sense of self and plays with his typical dreamlike sound in new capacities. Looking for a uniquely modern Dali landscape with nuanced depth and imagery, I created a photoseries, creating base images using Midjourney which were altered in color and content in photoshop. AI was trained using images of John, studio photography done by myself as well.
midjourney, photoshop, and photography by Grace Whitman
album cover design for emerging artist john miranda
the self-titled album explores john’s sense of self and plays with his typical dreamlike sound in new capacities. Looking for a uniquely modern Dali landscape with nuanced depth and imagery, I created a photoseries, creating base images using Midjourney which were altered in color and content in photoshop. AI was trained using images of John, studio photography done by myself as well.
midjourney, photoshop, and photography by Grace Whitman
technoinferno, 2024
technoinferno plunges participants into an immersive posthuman roleplay through virtual reality (VR), challenging perceptions of the corporeal form, reality, and the dichotomy between the digital and natural worlds. Through this experience, individuals are prepared for a world that transcends traditional distinctions between 'human' and 'technology,' seamlessly integrating both into a unified being. Inspired by Dante's Inferno, the experimental journey unfolds as a technoinferno, with each of its nine circles representing contemporary technological sins. As participants navigate this landscape, they delve into an exploration of repentance from human instrumentalism and the constraints of anthropocentric ideologies. shown are scenes 1-3.
using cinema4d, aftereffects, unreal engine.
complete file compatible with VR available on YouTube.
technoinferno plunges participants into an immersive posthuman roleplay through virtual reality (VR), challenging perceptions of the corporeal form, reality, and the dichotomy between the digital and natural worlds. Through this experience, individuals are prepared for a world that transcends traditional distinctions between 'human' and 'technology,' seamlessly integrating both into a unified being. Inspired by Dante's Inferno, the experimental journey unfolds as a technoinferno, with each of its nine circles representing contemporary technological sins. As participants navigate this landscape, they delve into an exploration of repentance from human instrumentalism and the constraints of anthropocentric ideologies. shown are scenes 1-3.
using cinema4d, aftereffects, unreal engine.
complete file compatible with VR available on YouTube.
technoinferno cont. (stills)
Jimmy Dean Griddle Cakes @ OGILVY
When Gen Z is eating breakfast, they aren’t picking Jimmy Dean Griddle Cakes. So, how do we make Griddle Cakes resonate with Gen Z?
Scientists figured out that humans make around 35,000 decisions a day. More than 200 of these are about food.
Gen Z has it even worse. They are chronically online, making more choices than ever before. They don’t just have choice paralysis, they have decision fatigue.
The Griddle Cake has everything. Pancakes, cheese, eggs, sausage, and more pancakes. Where most brands would shy away from combining all the breakfast foods, Jimmy Dean was bold enough not to decide, because they have it all.
So why should you?
Jimmy dean is taking ownership of “griddle.” it’s an attitude of embracing abundance and eliminating complications. Don’t choose, Griddle it.
art direction and copy developed for client Jimmy Dean.
Using Photoshop & Illustrator.
When Gen Z is eating breakfast, they aren’t picking Jimmy Dean Griddle Cakes. So, how do we make Griddle Cakes resonate with Gen Z?
Scientists figured out that humans make around 35,000 decisions a day. More than 200 of these are about food.
Gen Z has it even worse. They are chronically online, making more choices than ever before. They don’t just have choice paralysis, they have decision fatigue.
The Griddle Cake has everything. Pancakes, cheese, eggs, sausage, and more pancakes. Where most brands would shy away from combining all the breakfast foods, Jimmy Dean was bold enough not to decide, because they have it all.
So why should you?
Jimmy dean is taking ownership of “griddle.” it’s an attitude of embracing abundance and eliminating complications. Don’t choose, Griddle it.
art direction and copy developed for client Jimmy Dean.
Using Photoshop & Illustrator.
“Good Bot, Bad Bot” for ZENDESK @ OGILVY
Scam calls and messages are out of control... and they’re taking up a TON of our time.
Americans lost 234 million hours dealing with scam messages over the past year.
Clearly, these “Bad Bots” are everywhere. Its up to our “Good Bots” to stop them.
We’ll use Zendesk’s human-centric AI to create the first-ever hotline exposing real examples of “bad bot” attempts to scam humans and prevent them from scamming again.
art direction and copy developed for client Zendesk.
Using Photoshop.
KIKO KOSTADINOV FW2024
art direction and visuals created for kiko’s spring collection.
all content executed by Grace Whitman using cinema4d, photoshop, illustrator, and after effects.
(click for sound)
art direction and visuals created for kiko’s spring collection.
all content executed by Grace Whitman using cinema4d, photoshop, illustrator, and after effects.
(click for sound)
WELCOME HOME
uncanny architecture modeled in Maya. come on in!
uncanny architecture modeled in Maya. come on in!
untitled
interior design + assets modeled and animated in cinema4d.
interior design + assets modeled and animated in cinema4d.
cinema 4d + photoshop. Mesh of organic and digital forms.